Looking to Take the Sports and Beverage Industry by Storm

Springfield, MO (PRWEB) July 16, 2007

Energy drinks like Red Bull and Monster face new competition from an unexpected source: flavored oxygen. Today, O2 Better World announced the distribution of their newest energy booster, Big Ox canned oxygen. Tim Tialdo, with O2 Better World explained that the product is geared towards runners, mountain climbers and other health-conscious athletes.

Traditional energy drinks derive their “kick” from caffeine, usually paired with a large dose of sugar.

“The mitochondria inside the cells are the electrical powerhouses of the body,” says Ed McCabe, an international author, lecturer, consultant and promoter of oxygen and ozone therapies in his book “Flood Your Body with Oxygen.” According to McCabe “You need a good supply of oxygen for the mitochondria to efficiently burn food and generate energy.”

Easily portable canned oxygen holds special appeal for athletes who perform in higher altitudes, like mountain climbers.

“I use Big Ox when I exercise in the mountains at high altitudes,” said Stuart Walsworth, a Denver resident. “I’ve found that all activities that I do seem to get easier.”

According to McCabe “Oxygen is critical for muscle function. Proper oxygenation allows the body to produce and supply aerobic ATP to the muscles, the good ATP, giving them strength and elasticity. A lack of oxygen (hypoxia) causes the body to produce the ‘bad’ oxygen-deficient form of ATP and lactic acid. This lactic acid reduces the efficiency of the muscles and can lead to cramps, pulls, strains, etc.”

“Big Ox may provide you with all-natural boost you’re looking for,” said Tialdo.

Big Ox has taken off with runners as well. Marty Busekrus, a Florida runner from Coconut Creek noticed the difference on his nightly 5-mile run.

“It was amazing the added respiratory ‘kick’ I got,” he said.

Get information about distribution opportunities or order Big Ox online at www.bigoxrox.com or call O2 Better World toll-free (888) 864-6409.

Big ox is not a medical device and should not be used to treat medical conditions or symptoms, including emergencies. Big Ox is intended for short-term recreational use. Persons with heart or lung conditions should not use Big Ox without approval of a physician.

ABOUT BIG OX

Founded in 2004, Big Ox is portable, canned non-medical oxygen used to accommodate today’s busy, on-the-go lifestyles. Big Ox canned oxygen contains 89 percent oxygen-enriched air in every can and is available in four refreshing flavors: Citrus Blast, Mountain Mint, Polar Rush and Tropical Breeze. Big Ox is now available for distribution. For details visit www.bigoxrox.com

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